One of the best ways to promote your business is to effectively use signs. Signs can tell people who you are, how you can be contacted and can get people thinking about whatever your business is about. But how do you design the perfect sign? One that not only communicates your message but also looks good?
First, signage must be simple. Communicate your message and leave it at that, no one ever stops to ponder a yard sign or a billboard, because they are often too busy going where they need to go. Having small text or difficult to read fonts on your sign will detract from the purpose of the sign, which is to give customers the information they need to know in a fast manner.
So, figure out where your signs will be, and what the people looking at them will be doing. If you are placing a sign on a roadside keep it simple. If your signs are going to appear outside of your building then you have a chance to display a bit more emotion and information because people will have more time.
Second, don’t be discouraged with your sign designer vancouver wa if your sign looks empty or has lots of background space. Keeping the sign simple will not only save you time on design but can also draw the customer’s eyes to the information that you are already showing. They can absorb the important information and then get on with their days.
White space, larger fonts, and graphics with few words are all effective means of communicating with signs. Less truly is more, and the information is easy enough to digest while also leaving viewers with a way to contact your organization if they become interested. Signs are effective, but only if you use the limited space correctly.